Avatar news has been a bit slow, but yesterday the Daily Mail posted a few quotes from Brendan Cowell. While it isn’t much, it is a tiny bit of Avatar goodness, so I wanted to share. If you aren’t familiar with Brendan, it was first revealed that Brendan would be joining the cast of Avatar back in 2019. He will be playing the Captain of a private sector fishing vessel, and his character is named Mick Scoresby. This is the extent of the information that has been released about Captain Scoresby so far. Here are his quotes from the interview–
“I can say I play a character who is on the water. Yes, we shot in New Zealand. Yes, James Cameron is directing it. Yes, I worked with Jemaine Clement. The fact cinemas could open… it could be such a gift to the world, of this enormous visual and emotional spectacular. It’s really something special; [Cameron is] really something special. And from what I’ve seen, which is not a lot, it’s glorious.”
If you are wanting to start learning the Na’vi language, or are simply looking to connect with other Avatar fans then you need to come check out Kelutral.org. Over the past 11 years many of the fan communities have dried up. However Kelutral has a very active community, it’s a welcoming place, and you don’t have to speak any Na’vi to be a part of the chat. It’s also growing, and will continue to do so as we move closer and closer to the sequels. At the beginning of this year they hosted an online Avatar Con called Omaticon. There were games, trivia, two guest speakers, a community movie viewing, a Na’vi drawing lesson, and lots else. It was a lot of fun and a great break from all the stuff we’ve dealt with the last couple of years in the world. You won’t want to miss out on the next Omaticon.
If you’d like some really cool Avatar merch and want to help out Kelutral in the process you can swing by their Etsy shop. They have some really great shirts, hoodies, hats, and now have hand made ikran bracelets. Many of the items feature the Kelutral logo which is a top notch design. I can personally vouch for the quality of the products. What’s even better is some are eco-friendly, with the t shirts being 100% recycled fabric. You can view their Etsy Store here -> Kelutal Etsy
This post is going to be a little different, but different in a good way. Courtney Rosemont has spent the last few years working hard on the Avatar sequels. Since none of them have been released yet you may not yet have heard of her, but one day soon we will all get to see her hard work pay off. Until that happens you can help her out by checking out a children’s book she just had published. Thats right, not only has she been working hard on Avatar but she also is a published children’s author. Her new book is called, Howie Wash Your Paws. If you have a child, have a young family member, or have friends with children, this would make a fun addition to their bookshelf. The book features Howie in a rhyming story about cleaning your paws throughout the day. It features illustrations by Roberto Rivera, and is 36 pages long.
You can order a copy now at Amazon, I personally snagged two and they’ll be here Friday, I can’t wait to check it out and I’m so proud of Courtney, she’s such a hardworking, talented, and kind person. If you don’t have a need for a children’s book, don’t worry, you can help spread the word to others who might on social media. So far the book is off to a great start, and is the #1 Children’s book in its category on Amazon.
You can follow Courtney and Howie on their socials-
After the tragic passing of James Horner in 2015 we wondered who would, who could, replace his work on the Avatar sequels. We now have official word from Jon Landau that it will be Simon Franglen. If you aren’t familiar with Simon’s work or are worried how he will stack up to the legendary music Horner produced, look no further than Pandora-The World of Avatar. Simon co-composed the soundtrack that plays in the park with James Horner, and it is incredible. He may not be the flashy name of the most well known music composers some fans hoped for, but I truly think Simon is the best choice for Avatar, I am really excited to have this officially confirmed.
Check out his work on the Pandora soundtrack for yourself-
Simon worked closely with James Horner on Titanic before Avatar, this is what he had to say about the first time they met, which was to work on titanic.
He asked me to come work with him on Titanic because I had a skill set that included the way I used synthesizers at the time — it was somewhat different than most people. He had a longtime collaborator, Ian Underwood, who is one of the heroes of film music as far as I’m concerned, who had been his synthesist. I feel I brought in a slightly different feel — coming from pop music, it had a record-based edge to it.
The next time was when he asked me to come see five minutes of another film … which was Avatar. I looked at that and decided it was going to change the world and I ought to be involved. And from that point on we just worked very closely. In recent years I became his score producer and arranger and that was an evolution that happened because we had a really good working relationship and became really close friends. We had a great team as well. Teams are underrated in music and I think in this case there was an incredible set of people who enjoyed each others’ company and James was crucial to that.
I trust Jon Landau and James Cameron’s vision for Avatar, by selecting someone who has worked with closely with James Horner on multiple projects including the first Avatar I think we can feel assured we are in good hands moving forward. Congratulations to Simon Franglen, I can’t wait to hear what you come up with when we revisit Pandora in 472 days.
Earlier this week we showcased some beautiful Avatar art by Iris-Lisette Tamm, she had been filling my Twitter with lots of great Avatar art recently. Well another artist has been filling my feed on Instagram with a mixture of traditional and digital Avatar art. Meet Romina_1984, she hails from Germany and has been posting some really cool edited photos of herself and her sister on Pandora as well. You can see those and more of her art on Instagram and Twitter. Drop by and show her some love on her photos.
I wanted to share some really great Avatar art that has been showing up on my Twitter feed lately. Some are digital, and some hand drawn, but I thought it was all so excellent that other Avatar fans deserved to check it out as well. These are just some of her great pieces, you’ll have to check out her personal social media to see it all. You can find her at-
Avatar: The Next Shadow TPB (Trade Paper Back) goes on sale the 18th of August. It has been delayed one week from it’s original release date of 8/11, if you pre-order it from Amazon the release date is 8/31. It collects all four issues of The Next Shadow series and features new cover art. You can pre-order now from TFAW, Amazon, or your local comic shop.
Clan rivalries erupt amid turmoil in an untold story set immediately after the events of James Cameron’s 2009 blockbuster film Avatar! Jake Sully maintains his position as leader of the Omatikaya Na’vi clan, but with their Hometree destroyed, he begins to doubt his place among them. As the Na’vi and human feud persists, tensions between the clans begin to escalate as longstanding family animosities ignite–spawning treachery and betrayal!
Back in May of 2019 a new Avatar book showed up on Amazon titled, The World of Avatar: A Visual Celebration. At that time it was slated to be released October 1st, 2019. That was later pushed back to October of 2020 due to an Avatar 2 delay. The book has now been updated on Amazon with a current release date of March 1st, 2022. It also has been updated with a three new photos of the books pages, if you’d like to see the original photos and book summary posted on Amazon, check out our previous post from 2019- The World of Avatar: A Visual Celebration
The new book summary has also changed ever so slightly from the previous listing-
Celebrate the first decade of James Cameron’s Avatar and the beginnings of an epic cinematic journey.
Delve into the majestic world of Pandora and discover the incredible wealth of creativity that led this story to become the highest-grossing film of all time and the winner of three Academy Awards.
The World of Avatar celebrates, explores and explains the spectacular world of Pandora – its extraordinary geology, flora and fauna, and the customs and beliefs of its people, the mysterious Na’vi. The book uniquely covers key content from all aspects of the burgeoning franchise. It combines original movie stills and artwork with stunning imagery from Cirque du Soleil’s Avatar-inspired show Toruk: The First Flight; Disney World’s Pandora–The World of Avatar; and the Dark Horse comic book series Tsu’tey’s Path.
Concluding with a preview of a new Avatar era, this rich, in-world guide will fuel excitement for the long-awaited release of Avatar 2 in December 2022.
As it did back in 2019, this book looks like it will be filled with Avatar goodness, I can’t wait to learn more about all things Avatar. I highly suggest pre-ordering now, the price was originally $19.99 back in 2019 but has now gone up to $21.99. You can pre-order from Amazon here- The World of Avatar: A Visual Exploration
The Spector Creative YouTube channel run by Scott “ToyGuru” Neitlich, breaks down the Avatar toy line created by Mattel. Scott worked for Mattel for several years and was the brand manager over the DC Universe line, MOTU Classics, and others during his time at Mattel. I’ve heard Scott on various podcasts over the years and always find him insightful and interesting, and I am a fan of his work. From a customer and collector stand point I respectfully disagree with some of his points in his video, however I still think it’s interesting and very much worth a watch.
The first thing Scott mentions is that Avatar didn’t leave a large cultural impact. This is something we’ve all heard and is the general narrative about Avatar. I don’t really buy into that and here is why. Avatar released without a lot of collectibles compared to most sci-fi type blockbusters, see Star Wars for the other end of the spectrum. However that never seemed to be the focus for the brand, the focus was a movie that needed to be seen in theaters to fully appreciate it. They excelled with that singular focus and became the highest grossing movie. After Avatar released and the popularity grew the movie proved it had real staying power at the box office. As a fan I noticed the desire from others to own a piece of the movie by way of collectibles. Over the next couple of years the higher end market tried to capitalize on that, there was a Hot Toys Jake released, Sideshow Collectibles released Colonel Quaritch, Jake Sully, and 3 different Neytiri statue offerings. Before the movie opened Avatar had a video game for the PC and consoles for that generation, and had the Mattel action figure line. For a brand new property that no one knew exactly what to expect I think this was more than adequate for major consumer goods. You don’t want to flood the market and also have the movie flop. To further my point of Avatar actually having a lasting impact, Avatar inspired a succesful Cirque du Soleil show, their own land at Animal Kingdom, a mobile game, and most recently comic books. Avatar has left quite an impact, but for whatever reason that impact seems to be brushed aside because the fans of the movie may not be the biggest consumer of collectibles.
I agree with Scott, Avatar didn’t dominate the toy aisle or have 6 feet of space like Star Wars does, but Star Wars is very established, has lots of collectors, and no one knew how well Avatar would do before the movie released. My small town has 3 Wal-Marts, one Target, and at the time one Toys R Us. The only store that carried Avatar was Toys R Us and I never found the Avatar/Na’vi figures there, they normally had some of the various humans and some creatures or vehicles. So as a huge fan of the movie who wanted to collect this line I was left with the option of eBay or Amazon. Judging from the prices on eBay I wasn’t the only one who couldn’t get my hands on these figures. The 7″ Movie Masters Neytiri was $100 for awhile. So there absolutely was demand for these figures from this movie. I have no idea how long that high demand lasted or if they flew off the shelves everywhere, but from what I saw as a fan it was in high demand for a decent amount of time. However as with anything, once the movie has been out a few months, the hype dies down and people move on. Without comics, tv shows, and other new media to keep the story lines of those characters going, peoples interest moves to other things. It’s hard to compare 1977 to 2021 but Star Wars didn’t have any figures when it first released, but they eventually came and Star Wars has been great about getting additional media out there to keep people spending money. I’ve never been under the impression that was the Avatar goal, as I mentioned earlier, the true goal was to get people in the theater to watch the movie.
The line had two main scales for the figures, it can be a bit confusing, however at the same time it worked pretty well. There were the smaller figures that made up the vast majority of the line. Humans were 3.75″ and the Na’vi/Avatars were 4.25″. The humans and Na’vi/Avatars didn’t work together well in this scale with an average human male being around 6′, and a Na’vi/Avatar being around 10′. By having both the humans and Na’vi/Avatar figures this size they were able to make accurate sized creatures and vehicles for them. Creatures and vehicles would have been very cost prohibitive at the larger scale. There was also the 7″ scale figures, called the Movie Masters line. They consisted of a few versions of Jake, Neytiri, and Colonel Quaritch. The Colonel didn’t scale with the larger Na’vi as he was about 6.25″, but it gave you a chance to have a larger sized figure. The 7″ Na’vi/Avatars scale almost perfectly with the 3.75″ humans and their vehicles. Further proof of this lies in the fact that in 2010 Mattel released an SDCC set called “The Final Battle,” includind in it a 3.75″ Colonel Quaritch with Amp Suit, and a 7″ Jake Sully. This set recreated the finale fight between Jake and Quaritch at the end of Avatar.
Scott also mentions the iTag stands the figures came with, and I can only speak for myself on this. Back in 2009/2010 my internet wasn’t great, it had horrible slow speeds. I wasn’t able to even use the iTag feature because the internet just wasn’t up to it. I’ve seen online videos of how it was supposed to work but I can only imagine how many other people couldn’t ever get their iTags to work due to internet speeds. So personally that’s something I’ve never factored into the line. From what I’ve seen it looked like it could have been a really fun feature.
In regards to figures selling better if the good guys are humans and the bad guys the aliens, I believe Scott and trust the logic behind it. Maybe that helped keep sales down below what Mattel wanted from the line. I’d love to see some actual numbers on how the line did in sales, because that’s something I’ve never seen. Also touching on the role play items, maybe role play items for kids would have encouraged further buying of the main line, but I was never under the impression the action figure line did poorly. To me it looked like it was out, sold with the hype of the movie and then went away, as most all movie lines do. Even with the later success of Avatar having a Cirque show, and a land within Disney, I never expected another mass retail release until we get within a couple months of Avatar 2. The merchandise at Pandora: The World of Avatar seems to sell very well from what I’ve seen, again I don’t have sales numbers on that, but if you visit you’ll feel the same way. On the secondary market Avatar figures prices are really solid, and have only risen over the years as the sequels get closer to releasing.
I have a lot of respect for Scott and his toy knowledge and these are just my thoughts and counterpoints to his feelings on the line. As a collector of this line and someone who has collected the entire line, I feel like I have a lot of knowledge of how it was early on and in the secondary market since.
In May of 2012 Hot Toys released Jake Sully. He was 1/6th scale and in my opinion the most lifelike representation we have received from the movie Avatar for any of the characters. At 18″ tall he felt great in hand, was poseable, had lifelike eyes, and a fantastic paint job. There was rumor of a future Neytiri release but since it was already two and a half years from the release of Avatar it never came to fruition. That has always been a huge hole in my collection as having this amazing Jake Sully figure without Neytiri is like a peanut butter and jelly sandwich with no jelly, it just stinks. I have anxiously awaited Hot Toys or the fan community to create a worthy Neytiri to go along with Jake. An Avatar fan by the username of Fierox was the first person I saw working towards that goal. He had been making some amazing 3D models of Jake and Neytiri and was sharing them on his Deviant Art page and on the Avatar Forum, Tree of Souls. Eventually he started working towards taking the Neytiri model and making it a working 1/6th scale figure that could be 3D printed and cast, molded, and possibly sold. I was very interested, however an issue arose that was out of Fierox hands during development, and the project ended up stalling. He had come a long ways and created a unique looking and well designed Neytiri. You can check out his progress posts on Fierox Deviant Art, and on a thread he started on Tree of Souls.
After things didn’t work out with the Fierox version of Neytiri I didn’t see any more attempts by fans until 2019. I stumbled across a 1/6th scale customizer who goes by MB Custom Figures. I saw on his Facebook page that back in 2017 he had created his own 1/6th scale Neytiri, and she looked great. After speaking to MB I found out he was working on updating that figure and working some kinks out. So I followed his work on Facebook and stayed in contact with the hope one day I’d be able to purchase a Neytiri for myself. In September of 2020 MB was ready to take orders and I put my name in for one. He kept me updated with photos, messages, and videos along the journey until Neytiri was finished and shipped. I really can’t express how great she is, the tiny details are incredible, and she looks even better than the Hot Toys Jake. The level of detail and care that went into hand crafting her is evident, and MB was professional and courteous. You can check out MB’s Facebook and see what else he’s been working on and his other versions of Neytiri. I was able to choose between 3 heads, and a couple different versions of her movie accurate looks. I choose to go with a face and look that would match Jake. That is why she has her warpaint look with a subdued facial expression.
Hot Toys Jake Sully with Fierox Neytiri (picture from ToS)
Hot Toys Jake Sully
Hot Toys Jake Sully next to MB Custom Figures Neytiri