August 22, 2019, will mark ten years since Avatar Day. The day when James Cameron released a free screening of 15 minutes of Avatar to the world. Some future Avatar fans never got to see it, but it was a distilled version of the 25 minute segment that was shown at Comic Con earlier that year. The footage included six scenes plus a rapidly edited “action montage” consisting mostly of images already shown in the trailer that had already been released.
It got mixed reviews at the time, from the enthusiastic through to ‘close but no cigar’. For those of us who were to become fans of the film, it did not matter what people thought as we each have our own unique and individual connection to the film, the world, the themes, the story and the language.
Avatar Day was probably the first time that a movie promotion that had gone quite so far in making an event out of a film tease. It seems to have been done for a number of reasons, besides creating hype for the film. It was a way of introducing the audience to a relatively new immersive 3D experience and also convince industry that there was a market for 3D technology. It was also a call for movie theaters to upgrade their projection equipment because it was getting close to show time!
So as ten years since Avatar Day approaches in 2019, how do you think it should be marked?
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